Fictional sample · Local presence report
Riverside Physiotherapy — Maple Grove (fictional)
Building presence · 58/100
Riverside Physiotherapy has a verified profile and a working website, but three different phone numbers are live across directories and reviews have slowed to a trickle. The highest-value work is consolidating contact details and restarting a steady review habit.
Category breakdowns
Business information
18 / 29
Evidence: Name and address match across the main profiles, but the phone number on two directory listings predates a 2024 office move. Holiday hours were never published.
Website foundations
20 / 28
Evidence: Address and service area are stated in text on the contact page only. The homepage takes over six seconds to load on a phone connection; the hero image is 4.2 MB.
Reviews & reputation
8 / 25
Evidence: Eleven reviews total, none in the past five months. No replies to the two critical reviews from late last year. No repeatable invitation process exists.
Local discovery
12 / 18
Evidence: Profiles exist on the major directories but two show the pre-move address. Photos are mostly from the original fit-out. Descriptions omit the second service line added in 2025.
Priority matrix
Recommendations are ordered by explicit impact weights, not invented urgency.
Fix now
- Correct the two outdated phone numbers on directory listings
- Consolidate to a single phone number everywhere, including the website footer
- Reply to the two unanswered critical reviews, calmly and specifically
Quick wins
- Compress the 4.2 MB hero image and re-test page speed
- Add address and service area as text to the site footer
- Publish current and upcoming holiday hours
Ongoing habits
- Send a review invitation after every completed treatment plan
- Refresh profile photos quarterly
- Check directory accuracy monthly and correct drift